Mine pro

There are 3 doctor and 5 nurse that have been worked in this organization. Usually the operation starts on game until pm. The special of this organization is, it is open every day. This organization has been built to easier the student to make a day with a healthy health. Not only give a free treatment for student, the organization give the service for all the candidate in Tim include the worker and lecture too. Purposely to short the time and help the student to get the faster treatment so the learning schedule will not been disturb.Not only give free treatment, this organization supply medicine for those that need it for free too. The medicine did came from various of supplier because f different disease that may influence. Not because that only the medicine that have been supply are based on budget that have be limited by government. 1. 2 Organizational Chart 1. 3 Current System Description The patient and the doctor usually have to fill down all the info as manually. They have to write it in a card that have prepare for them to refill like patient card, doctor card.Medicine supplier and many more works. All of this card will be save in one cabinet that special made for it. The patient will write down their personal detail and their first date receive service provide. The actor will receive patient detail, begin the treatment and suggest the solution or the medicine should take. After that the medical section will receive receipt from the doctor, prepare the medicine and give to patience. From the medicine section work, the workers need to do all the record manually about the process of in and out the medicine.About the stock, Who are the supplier and the quantity Of the medicine too. After that the worker need to make a monthly report, so they knew the quantity and the disease that mostly affected. 1. 4 Current System Problem The patient may have more than one patient card. Take time to find patient card. The doctor may have lost the past information about the patient health problem. May lost the record about the medicine. 2. Proposed Project Overview 2. 1 Proposed System Process The patient will fill in the information into the system when they first come.

Nutrition Discussion Set 1

NUTR 2202 DISCUSSION SET I CHAPTERS 1-5 1. (30 points) Using Appendix H in your textbook: †¢ Fill in the calories, carbohydrate, fat and its components (sat, poly, mono, trans), and fiber values for each food/beverage in the table found on the last page of this Discussion Set. Remember to look at the portion and adjust values if the portion in the table is different than that listed in Appendix H. †¢ Add each column to get a total for all nutrients. Please answer this question by filling in the chart.TIP: we will also use this day’s intake for DS2 and DS3. Highlight the entries in your text and you won’t have to find them again. 2. (35 points) Using the example for how to calculate the energy from food (page 10 in the text): †¢ Determine what percentage of the calories for this day’s intake were from carbohydrate (CHO), total fat, and each type of fat. Percentage of the Calories from CHO: 41% Percentage of the Calories from total fat: 48% Sat. Fat: 17% Mono Fat: 8% Poly Fat: 4% Trans Fat: 3% †¢ Show or explain your calculations.To find the % of the calories that were from carbs I took the total amount of carbs consumed for the day (380. 3 g) and multiplied it by 4kcal/g (380. 3 x 4) to get 1521. 3 kcal. I then divided that product by my total overall calories for the day (3736. 5) to give me . 407, and from there a multiplied that number by 100 to give me 41%. *I used the same format for the remaining calculations. * Total Fat: 200. 3 x 9 = 1802. 7†¦.. 1802. 7/3736. 5 = . 482†¦. 0. 482 x 100 = 48% Sat Fat: 72. 55 x 9 = 652. 95†¦Ã¢â‚¬ ¦652. 95/3736. 5 = . 174†¦Ã¢â‚¬ ¦0. 74 x 100 = 17% Mono Fat: 34. 55 x 9 = 310. 95†¦.. 310. 95/3736. 5 = . 083†¦.. 0. 083 x 100 = 8% Poly Fat: 18. 1 x 9 = 162. 9†¦.. 162. 9/3736. 5 = . 043†¦Ã¢â‚¬ ¦. 0. 043 x 100 = 4% Trans Fat: 13 x 9 = 117†¦. 117/3736. 5 = . 031†¦.. 0. 031 x 100 = 3% †¢ Compare the CHO and total fat values to the Accepta ble Macronutrient Distribution Ranges. The % of calories from carbs fell just short of AMDR’s range of 45 – 65% with a percentage of 41%. The % of calories from total fats was good amount over AMDR’s range of 20 – 35% with a percentage of 48% . (20 points) Using the information in Highlight 1 in your textbook, find a credible website that has nutrition and/or health information that is of interest to you: www. healthypeople. gov †¢ Give at least 3 ways you determined it was reliable. 1. The web address ends in â€Å". gov†. 2. The web page is often updated and its last update was on Thursday, September 20, 2012. 3. The web site is managed by the U. S Department of Health and Human Services and it states this at the bottom of each page of the website. Provide a summary of the information provided by the website and how it will be helpful to you (beyond what you have learned in the text). Healthy People is a scientifically based website that pro vides objectives and opportunities to help improve the health and lifestyles of all Americans. The website gives you multiple different topics regarding health (anything from Nutrition and Weight status to topics about Cancer) to help better inform you about the topic, how to act on the topic, and institutions/interventions working on the topic.It will be helpful to me because it provides me with information about some topics that I might not have known very much about, and if I am passionate or am directly affected by a topic, it gives me many different ways on how to act on the topic. 4. (10 points) What is the most common cause of peptic ulcers? What is recommended treatment? The most common cause is due to H. pylori bacterial infection. Recommended treatment is to treat for infection, eliminate any food that routinely causes indigestion or pain, and avoid coffee and caffeine- and alcohol- containing beverages. 5. 10 points) In your own words, describe the difference in soluble a nd insoluble fibers, including how they impact our health. Soluble fibers dissolve/absorb in contact with water and essentially swell up to form a gel like substance. Soluble fibers impact our health in that they help aid in keeping blood glucose at a moderate level and lowering cholesterol. Insoluble fibers are the exact opposite of soluble fibers in that they do not dissolve or absorb in water and pass through our digestive system with little or no change. Insoluble fibers help greatly with intestinal health (i. . hemorrhoid and constipation prevention). USE THE LABEL INFORMATION ON THE LAST PAGE of the Discussion Set FOR THE REMAINDER OF THE QUESTIONS. SHOW ANY CALCULATIONS NEEDED TO ARRIVE AT YOUR ANSWERS. 6. (10 points) What percentage of your AI for fiber would 2 servings of this food contribute to your day’s intake? My AI for fiber would be at right about 41 grams, therefore, 2 servings of this cereal (14 g fiber) would contribute to 29% of my day’s intake (14/4 1 = . 292†¦.. 0. 292 x 100 = 29. 2=29%). 7. (10 points) What type of fiber do you think is included in this food?I think it included both soluble and insoluble fiber because it has both oats (which contain soluble) and bran (which contain insoluble). 8. (5 points) What is the predominant ingredient in this food? Whole Oats 9. (10 points) Does this product contain trans fat? Tell me what information on the label justifies your answer. No, because it shows 0 grams next to trans-fat in the nutrition label, but even then some foods can still contain trans-fat even if it says 0g so I had to look at the ingredients to check to see if hydrogenated/ partially hydrogenated was in the list and in this case it was not. 0. (10 points) Would this be considered a low-fat food? Why or why not? No, because generally for it to be considered a low fat food it needs to have 3g or less fat per serving, and this product has 7g. 5 EC points: is your computer file named correctly? [pic] NOTE—t his page is in Landscape format so it will be wider than the previous pages and, if you print it out, should print in the Landscape orientation. FOOD |PORTION |CALORIES (kcal) |Carbohydrate (g) |FAT (g) | Sat (g) | Mono (g) | Poly (g) | Trans (g) |FIBER (g) | |Breakfast | | | | | | | | | | |Skim milk |1. cups |124. 5 kcal |18. 3 g |0. 3 g |0. 15 g |0. 15 g |0 g |——— |0 g | |Cracklin’ Oat Bran |1 cup |267 kcal |46. 7 g |9. 3 g |4. 0 g |4. 7 g |1. 3 g |0 g |8. 0 g | |A. M. Snack | | | | | | | | | | |Popcorn (popped in oil) |2 cups |128 kcal |10. 0 g |9. 6 g |1. 6 g |2. 2 g |5. 2 g |——– |1. 8 g | |Kool-Aid |16 oz. |216 kcal |55. 6 g |0 g | 0 g |0 g |0 g |——– |0. 4 g | |Lunch | | | | | | | | | | |Jack in the Box. Ultimate Cheeseburger |1 |1010 kcal |53. 0 g |71. 0 g |28. 0 g |——– |——- |3. 0 g |2. g | |Jack in the Box Onion Rings |1 serving |500 kcal |51. 0 g |30. 0 g |6. 0 g | Ã¢â‚¬â€Ã¢â‚¬â€ |——— |10 g |3. 0 g | |Coke (regular) |12 oz. |136 kcal |35. 2 g |0. 1 g |0 g |0 g |0 g |——- |0 g | |P. M. Snack | | | | | | | | | | |Peanut Butter cookies |3 |489 kcal |50. 7 g |27. 6 g |5. 1 g |14. 1 g |6. 9 g |——– |2. 7 g | |Tap Water |2 cups |0 kcal |0 g |0 g | 0 g | 0 g | 0 g | 0 g | 0 g | |Dinner | | | | | | | | | | |Potato, baked (flesh only) |? cup |57 kcal |13. 1 g |0. 1 g |0 g |0 g |0 g |——— |0. g | |Butter |3 tablespoons |306 kcal |0 g |34. 5 g |21. 9 g |9. 0 g |1. 2 g |——— |0 g | |Ham, cured, boneless, 11% fat, roasted |6 ounces |302 kcal |0 g |15. 4 g |5. 4 g |3. 8 g |2. 4 g |———- |0 g | |Yellow sweet corn, boiled, drained |1 cup |178 kcal |41. 2 g |2. 2 g |0. 4 g |0. 6 g |1 g |———- |4. 6 g | |Strawberries, raw |? cup |23 kcal |5. 5 g |0. 2 g |0 g |0 g |0. 1 g |——— |1. 4 g | | TOTALS | —à ¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€- |3736. 5 kcal |380. 3 g |200. 3 g |72. 55 g |34. 55 g |18. 1 g |13 g |24. 8 g | |

Communications Chapter

Interpersonal communication is the way by which we maintain personal relationships. Interpersonal communication occurs most likely with someone that you know, and depends on what you know about them as an individual. 2. True of False: The social information processing theory states that we can communicate rational and emotional messages via the Internet, and that it will not take longer than it would to express these messages with facial expressions and tone of voice. Correct Answer: False (found on page 21) Social media is a huge part of our current culture.People today, especially those of a younger age, often find it normal to document every detail of their daily lives online to share with people they barely know. While social media can be a great way to stay in contact with friends or relatives that live far away, or keep up to date with the lives of those you care about, it is important to remember the value of talking face-to-face. Text messages and tweets can be misinterpreted in their meaning because the reader in unable to hear the one of voice or observe the body language of the sender.These subtle cues are a valuable part of communication, and we have been learning how to interpret them since the daddy were born. 3. The media richness theory suggests that the richness of a communication channel is based on all of the following criteria except: A. The amount of feedback that the communicator can receive B. The number of cues that the channel can convey and that can be interpreted by a receiver C. The variety of language that a communicator uses D. The skill of the communicatorCorrect Answer: D (found on page 21) All of the other options are essential to assessing the value, or richness, of communication. Someone can be a fantastic public speaker, but they will still achieve a less-rich connection over a fax than an average communicator could in a face-to-face conversation. There are so many things that we do in an actual conversation that conveys our emotions or feelings without even realizing it. We may step away when we have somewhere to be, or avoid eye contact when we are uncomfortable.

Multics Operating system Essay Example | Topics and Well Written Essays - 1750 words

Multics Operating system - Essay Example Significantly, more than just the design and aesthetic feature of a certain operating system is the critical role that security in operating systems is playing in ensuring that important data are stored securely. It also serves as an interceptor to potential threats in the Internet. Thus, this treatise will elaborate on the security features of Multics and its relative contributions to the world. Further, in this exposition, we will also explore the history, impacts and the influences of Multics to our modern times and how these interactions resulted in a progressive stint that the world has taken. Multiplexed Information and Computing Service, or most commonly known as Multics, is a "comprehensive, general-purpose programming system which is being developed as a research project" (Corbato & Vyssotsky, 1965). The first Multics system was applied on the GE-645 computer. According to Corbato and Vyssotsky (1965), the prime goal of designing the system was to provide a computing system which has the capability to meet the entire current and future requirements of a large computer utility. In other words, this system must be able to function continuously and reliably even with large amount of data. It was Professor Fernando Corbato from Massachusetts Institute of Technology who spearheaded the development of the system together with his colleagues in 1964. Initially, it was a joint project by MIT led by Professor Corbato, the General Electric and the Bell Laboratories; however, Bell Labs decided to back out leaving GE and Multics behind until it was later conquered by Honeywell. Following Honeywell’s acquisition of GE’s computer business, the prime Multics production machine was Honeywell 6180 mainframe which was widely recognized following 1969. Multics network implementation likewise became one of the pioneering sites after its forerunner, the ARPANET. Two MIT production machines were linked to ARPANET, the MIT 645 and the MIT 6180, which were assoc iated to ARPANET in 1971 and 1973 respectively. The development of Multics gave rise to the development of some other operating systems such as the UNIX. The operating system UNIX was created after Ken Thompson and Dennis Ritchie employed ideas used to develop Multics. UNIX was finally completed in 1969. But since UNIX was developed using the C language, it became widely popular with colleges and universities worldwide because of its simplicity. In November 1992, the source code of the concluding Multics version, the MR 12.5, was released to the public through MIT. This particular version comprised "5839 files of PL/I code in 337 archives" (Gedda, 2009). The authorization is relatively lenient and gives anybody the "right to use, copy, modify and distribute the code and its documentation for any purpose and without fee" (Gedda, 2009). However, while anyone can be given access and right over the archives, a copyright notice and historical background must be provided to appear in all copies according to Gedda (2009). Multics had manifold elements aimed to bring about great accessibility in order to provide massive support for computing utility comparable to that of telephone and electric services. By adjoining more of the applicable resource such as memory and computing power, the entire system could substantially expand in size. Multics has numerous unique features which distinguish it from the rest. These features were

Value Chain Assignment Essay Example | Topics and Well Written Essays - 1250 words

Value Chain Assignment - Essay Example Through this technique, a company is easily able to identify and eradicate its non-value adding activity, thus improving its competitive advantage within the industry (IMA, 1996; Kaplinsky, 2000; Nordberg, 2003). Tesco certainly fits within the value chain of its industry. Since Tesco is categorised within the retail industry, it can be evidently seen that the company follows similar activities as that of its competitors. Tesco is actively involved in selling various products at their official outlets. The company, which initially started as a grocery retailer, later transformed into a diversified retailer selling various products at their outlets (Tesco PLC, 2013). Tesco currently sells various products, few under its own brand name, at its dedicated outlets situated in 14 different countries. It also provides financial services within the UK which include service offerings similar to that of a bank. Tesco continues to offer value to its customers via its innovative thinking and approach. The supermarket chain is greatly valued by its customers and this is only made possible by the organisation’s senior management by providing exuberant environment to its customers on each and every shopping trip of theirs. Tesco has got its six step approach for its UK business in order to provide good service and value to its customers. The six steps include: Tesco also follows a similar approach in all its other areas of operation with clear intentions of improving their services within different areas around the globe where they serve. The company prides itself in proving such services and it has gradually seen an upward thrust in their customers within the recent years. Tesco has also been actively involved in providing financial services to its customers within its stores e.g. customers can buy insurance or other Bank products offered by Tesco while shopping within their dedicated stores. According to its CEO, Tesco has also formulated

An analysis of the business communication skills needed by entry-level Assignment - 1

An analysis of the business communication skills needed by entry-level accountants - Assignment Example The results of this survey have shown that communication skills are essential especially for new hires. The study notes that the major important communication skills that are required by the new graduates include spelling, grammar, punctuation as well as writing clearly and precisely. This helps the new accountants to be in a position to achieve the desired goals especially with regards to information exchange with their targeted audiences. The study has noted that new accountants often lack basic communication skills such as writing and this often impacts negatively on their performance since there are chances that they may be rated as poor though it may not be the case. To a larger extent, this study is authentic given that there is no work that can be done without communication. Workers exchange views and ideas through the use of different communication styles that range from verbal to nonverbal communication, written as well as listening strategies. In order to be effective in co mmunication, each individual should be conversant in one or all of the communication skills outlined above. The other important aspect why communication is vital in the accounting profession is that the accountants are in a better position to give instructions to their workmates. The employees are also in a position to create mutual understanding among themselves if they communicate effectively. This can be achieved through the use of effective communication skills where the communicators are clear and precise in whatever they say.

Ethics and professional development Essay Example | Topics and Well Written Essays - 500 words

Ethics and professional development - Essay Example It implies that if the devices fail to provide safety, the public will retaliate with wrath for the disappointment. This is because public always supposes that the fire protection and detection professionals must install systems that function perfectly (Gagnon, 2008). In the aspect of the values of a client, the protection and detection professionals encounter ethical situations where they are expected to install a system that surpasses the minimum standards of care. Thus, in case of a default to meet that requirement, the company (client) might be deemed as ineffective by its customers. The fire protection field has its values that should also abide by specific standards. These professionals must have a certificate from the National Institute for Certification in Engineering Technologies (NICET) board. This restricts the technicians and technologists under the board to work in the confines of the law of protection and safety (Gagnon, 2008). In the case of catastrophic events, the professionals always suffer professional ignominy. This is because their clients and the public expect the detection and protection systems to be perfectly effective. In the case of a catastrophe, their professional skills end up being questioned. It is always occasioned by the high expectations of people that the installation of the systems is placed with excellence (Gagnon, 2008). After a significant fire death or loss, the fire protection laws, codes and standards are modified to cover the company in loss. This is because the fire professionals are viewed as too professional to install a system with dysfunctions (Gagnon, 2008). The whistle-blowing actions entail alarming people about a situation that is deemed unethical in the fire protection and detection system. However, this process can infringe an employer-employee relationship especially when an employee reports a

Engineering Technology and Society Essay Example | Topics and Well Written Essays - 2000 words

Engineering Technology and Society - Essay Example In these days, container designs for medications are a result of two disciplines: graphics and engineering, combined together to create better solutions for medication efficacy while these are kept. Innovations include contours with bump outs for easy patient grip when opening these containers, or removable rings for colour code prescriptions (Hafferty, 2010). Or, added ease with pliable ergonomic stoppers apart from utilisation considerations to protect product quality during shipment and in storage. Functionality involves structure, user friendliness in the simple dispensing of a dosage without need for assistance (Butchli, 2010); specialized packaging to unit-dose (Weeren et al 2002), labelling regulatory texts and standard brand imagery (Butchli, 2010). Given the broadness of available technologies, pharmaceutical containers sit a critical concern because efficacy directly affects health, impacts on brand differentiation and competitor edge. Containers protect against environmental factors as moisture, light or oxygen in the delivery of NDSS (Novel Drug Delivery Systems or medications described as oral, nasal, pulmonary, transdermal or needle free). The Institute for International Research has carried out several presentations on the relevance of a combined approach of scientific and business sense, and a marked cooperation between graphics and engineering to reach stability and shelf life (Weeren et al 2002). Resistance to various physical or chemical reactions and contamination is the aspect of a drug known as stability. Typically, it is assumed that medications kept in closed containers remain unchanged within its shelf life. The rate of change or degradation is expressed in terms of, drug A which degrades by hydrolysis to degradant B thus A + H2O B Or reduction in the concentration of A with time is the same as the rate constant of the

Employee motivation among call centre agents Literature review

Employee motivation among call centre agents - Literature review Example I would also like to thank _____________ for guiding my research for the past several months and helping me develop my background in human resource management, and organisation. Special thanks goes to ________, who was willing to participate in my final defense committee. I would also like to thank my parents, two elder sisters, and elder brother. They were always supporting me and encouraging me with their best wishes. Finally, I would like to thank my wife, ______. She was always there cheering me up and stood by me through the good times and bad. Contents 1.1. Introduction 2 1.2. Background of the Study 3 1.3. Research aims and objectives 5 1.4. Research Question 5 1.5. Significance of the Study and underlying assumptions 5 1.6. Structure of the Research 7 1.7. Conclusion 8 Chapter 2 Motivation Theories 9 2.1. Motivation Theory: a historical perspective 10 2.1.2. The Modern Period 11 2.1.3. The Present-day Scenario 13 2.2. The Theories 18 2.2.1. Maslow’s Needs Hierarchy The ory 20 2.2.2. Vroom’s Expectancy Theory 23 2.2.3. Motivation-Hygiene Theory 24 2.3. The Conceptual Analysis 27 2.4. Conclusion 30 3.1. Introduction 31 3.2. Saudi Arabia: Profile 32 3.3. The Telecommunications Industry of Saudi Arabia 33 3.4. Human Resource in Saudi Arabia 36 3.4 Etihad Etisalat (Mobily) 39 3.4.1. HR and Mobily 41 4.1. Introduction 1 4.2. Research Approach 1 4.3.Research Design 3 4.4. Data Collection 3 4.5. Validity and Reliability 6 5.1. Introduction 7 5.2. Findings and Discussions 8 5.3. Description of findings 9 5.3.1. Deficiency Needs 9 A. Compensation and Benefits 9 B. Security 11 C. Safety 12 D. Social Needs 13 5.3.2. Growth Needs 16 A. Esteem 16 5.4. Conclusion 24 6.1. Summary 26 6.2. Conclusion 27 6.3. Recommendations 28 6.4. Limitations and Future... Human resource capital is one of the primary assets of organizations. Although employees have been considered as indispensable in the organisation, the contemporary period has provided frameworks wherein the role of employees in attaining the goals of the organisation becomes a vital factor for the success of the organisation. Globalisation, recognition of the notion that organisation has an obligation in satisfying the interests of all identified stakeholders such as shareholders, employees, suppliers, costumers, community and other entities that may have a relationship with the firm. Likewise, there is a perceptible shift in the consciousness of the people and rapid developments in computer and information technology have contributed to the changed in perception regarding the central importance of employees in organisations. As a result, the current condition and state of employees today can be claimed to be the result of the long history of the difference between employees and employers and the current factors that are influencing human interactions. In this regard, scholars have continually articulated the inherent importance of motivating employees to improve their effectiveness, job performance and productivity.

Courage in to Kill a Mockingbird Essay Example for Free

Courage in to Kill a Mockingbird Essay One likes to think of a hero, as strong, brave, and meeting all challenges head on. All the characters in this book have a different view as to what courage is, and they all show it in different ways through their everyday lives. Younger characters, like Jem and Scout, see the physical aspect of it, whereas Atticus believes this to be an extremely weak form of courage. He believes in the mental quality of courage. The ability to be in minority and not back down and to be able to change; he admires Mrs. Dubose for her acts of courage that are against all odds. For a younger character, like Scout, courage is often associated with a physical act that is usually dangerous. It is hard for young children to realize that courage can be shown in other aspects of life. Scout sees an example of courage in her father when he shoots the mad dog Tim Johnson (pg. 101). Although Atticus does not think of it as very courageous, Jem and Scout are proud of their father and the courage he showed in this dangerous situation. Atticus views courage on a more intellectual level, as a moral thing not something that can be proved with a weapon. Later on in the story, Jem and Scout encounter the vindictive, spiteful Mrs. Dubose who often shouts out racism directed at the passing children because of Atticus’ job. At one point she proclaimed, Your fathers no better than the niggers and trash he works for! (pg. 111). When she blatantly made Atticus an object of ridicule like that, Jem decided that the best way to settle things was to ruin Mrs. Duboses camellias. Since he could not attack Mrs. Dubose directly, Jem decided to go for something close to her. He is committing a physical act of retaliation, which led to her suffering mental pain yet again. It was a cowardly act, for he dared not step up and confront her. After Atticus heard about this stunt, Jem was made to read to her every afternoon for a month. He now needed mental valour, and he did find it more difficult to source this than the physical bravery he was used to displaying. This is made apparent by him refusing to walk past her house alone, and because Jem was at first terrified of going to see her. Mrs. Dubose was a very sick woman, and had used morphine to ease her pain but was now addicted. It was her goal to leave the world beholden to nothing and nobody (pg. 120). She displayed what Atticus refers to as real courage. (pg. 121). She showed real courage because she does not have the luxury of standing there with a gun pointed at her addiction. One single attempt could not free her from the addiction. Rather, it had to be a many staged process over an extended period of time. It was shear determination and real courage that allowed her to accomplish her goal. It was not until after she died that Atticus explained to Jem and Scout how courageous the woman was because she knew she was dying but was still determined to die free of the morphine. She fought against great odds, even though she knew that she would surely die. Atticus tells his children that he wanted them to see what real courage is, instead of getting the idea that courage is a man with a gun in his hand. He also says that she was the bravest person he ever knew. (pg. 121) Real courage is when you fight for what is right regardless of whether you win or lose. Atticus Finch demonstrates real courage several times throughout the novel, in addition to the lessons that he teaches his children. The largest and most important example would be the trial of Tom Robinson. When Atticus took the case, he went up against Maycomb, a generally prejudiced town, in order to defend Tom. He understood that taking the case would make him an object of ridicule and that no one would forgive him for believing a black mans word over a white mans. Even his own sister expresses disapproval at his decision, practically telling him he was bringing disgrace to the family. Nevertheless, no matter how much his reputation suffered, he did not change his mind. Standing up for his morals and ethics was more important than what people thought about him. From the very start Atticus knows he will not win the case however he does his job and finishes what he set out to do. Atticuss strong sense of morality and justice motivates him to defend Tom Robinson with determination, giving it all he has. He shows this when he says, Simply because we were licked a hundred years before we started is no reason for us not to try and win. (pg. 82). He says this to Scout after she comes home from school angry at Cecil Jacobs for making fun of Atticus in the schoolyard. Atticus tells her to fight with her head instead of her fists. He wants the people of Maycomb to hear the truth about Tom, That boy may go to the chair, but hes not going till the truths told. (pg. 159). Atticus is putting everything a man holds dear, dignity, respect, honor and status, on the line to protect Tom. He later shows more bravery when he goes to the jailhouse to protect Tom from a mob. Without thinking twice, he rushed to Toms aid. He went willingly, knowing that if a mob did form he would be greatly outnumbered and would easily be beaten. Still, he put Toms well being ahead of his own welfare. While serving justice, Atticus also showed great courage. For example, he did not go along with Heck Tate when he told a lie about what really happened the night Bob Ewell was found stabbed to death. Atticus put his life and career on the line because he knew that, as an officer of the court, withholding information from an investigation could have gotten Mr. Tate thrown into jail. Nonetheless, like many times before, doing what was right and fair prevailed in Atticuss way of thinking. In addition, Atticus went against his moral code and principles he had always upheld before, when Atticus is faced with the decision of abiding by the law or breaking it in order to do the right thing. He knew that incarcerating a man like Arthur Radley would have been unforgivable, especially after Arthur had just performed a great deed by saving his childrens lives. He knew that exposing him would be an awful way of repaying him; it would have been like shooting a mockingbird. Therefore, Atticus chose to protect Boo from the public eye rather than abide by the law and his honest judicial ways he was so accustomed to follow. Sometimes it takes even more courage to set a new level of morals than to stay in one’s comfort zone. (pg. 297-302). The courage to change habits and thoughts is very important, because not everyone is able to do it. A very good example of this courage is when Atticus asked Scout not to fight anymore. When I committed myself to this act of cowardice. Word got around that Scout Finch wouldn’t fight anymore, her daddy wouldn’t let her. (pg. 97). That was a great act of courage because Scout used to fight a lot but as she had promised her father she would not fight anymore. Scout, like Jem does not want to disappoint Atticus, so she makes a change. In conclusion, Atticus shows praiseworthy courage and behaviour in many instances throughout the story, not by fighting or killing, but by standing up for what he believed in a civilized and determined way. His strongest motivation, however, were his children. He wants to be a good example for his kids and encourage in them a strong sense of moral value. One time Scout asks him why he had taken a case he knew he was not going to win and he responded by saying, For a number of reasons. The main one is, if I didnt I couldnt hold up my head in town, I couldnt represent this county in the legislature, I couldnt even tell you or Jem not to do something again. (pg. 82). In other words, he would not have been able to talk to his kids about justice and standing up for what one believes when he himself had not stood for what he believed in. The lessons taught by Atticus and Mrs. Dubose show Jem and Scout what it is to be courageous, to be able to change, to tell the truth and most importantly to stand up for their own beliefs. All qoutes from Lee, Harper, 1960, To kill a Mokingbird, London, Pan Books

Emergence of Religion following the Dark Ages

Emergence of Religion following the Dark Ages During the time period of 400-1000 A.D. also widely recognized as the Middle Ages (Dark Ages). The fall of the Roman Empire derived from its infestation of dishonesty, corruption, and horror. The growth of Christianity stemmed and spread like wildfire after 476 A.D. the official fall of the Roman Empire. (Henley Hergenhahn) Immediately people began to yearned and turn to Christian religious beliefs. As Christianity practice continued to be established, the claws of the church dogma did not take every longer to appear. The Christian church stood firm on the idea that religion and science could not be combined like water and oil. The church enforced their rules in a clever way and continued to build their strong foundation. Well known historical individuals in this time period are a significant key component in the continual growth of Christianity. The ministry of Jesus was a life guide for many people during this time. Individuals that seek divine intervention will be able to distinguish between right and wrong through God alone. (Miller, J. W. (2004) He brought hope to humanity and shed light on the choices that people have. Jesus to this day is known worldwide for his ministry and his influence in the Christian church. From that moment the gates of Christian belief swung wide open, and others began to experience God on a personal level. The most unexpected person in history became an essential instrument in the expansion of Christianity through his close encounter with God. Saul also known as St. Paul was a man formerly responsible for persecuting Christians, before his life transformation. His rebirth took place on the day that Gods glory was bestowed upon his life, and was privileged enough to be given a whole new name. (Simonson, P. (2003).ÂÂ   Not many well-known people have the honor to start a new beginning with a fresh new identity. From that life changing moment more than just his name changed. He could not contain himself from exalting and proclaiming the name of God. Paul became a new creation, and continued the work of many others that came before him. Eagerly and fervently he spread the Christian belief to everyone he encountered. However, it wasnt until Constantine endorsed Christianity as a religion that it became effective within the Roman Empire. He became afflicted and frightened by the size of the enemys army, but an unanticipated revelation gave him strength to pursue forward. As a result of the glorious revelation given to him a symbol was marked on their army shields. (McGrath,. (2006). It was a demonstration of hope, and a mere representation of the power of God that in the end delivered them. Constantine became convinced of the heavenly power that existed after his remarkable and triumphant win. It impacted him so much that above all other religions present at the time he chose to believe in Christianity. From that day forth a new chapter in history was created that would change science forever. Throughout history as time continued a man known as Augustine emerged into the Christian belief cycle. He emphasized and continued to help fortify the Christian belief of choosing between right and wrong (Talbert, E. L. (1938). Augustine took after the teaching of Jesus and in the same way believed that all individuals have been openhandedly given free will. As the legacy of the Christianity grew larger over time the magnitude of its power could not be ignored. People had a choice to make follow and believe the church and its practices, or face severe punishment. (Henley Hergenhahn) The church did not take kindly to members of society that expressed any degree of resistance toward there standards. Over time the church ignored the opportunity to advance and foster the growth of science. There leverage on society tarnished and prohibited any degree of criticism. (Henley Thorne (2005). For the most part of the Middle Ages (Dark Ages) science was lost and remained stagnant. In the eyes of the church science was unholy and corrupting humanity. Unknowingly, Christianity was at a loss early literature vanished during this time in areas that Church dogma prevailed. Meanwhile literature was found to flourish in the distant territory that belonged to Muslims. (Henley Thorne (2005). Muslims embraced the knowledge and creativity that led them to discover and grow as a society. Christians in the church became infuriated by the speedy advancements that the Muslims accomplished. Unable to sit back and watch the eight crusades were sent to attack the Muslims, in order to prove the supremacy of the church. (Henley Thorne (2005).ÂÂ   Regardless of Christianitys attempt to shut down the Muslims, the seed of knowledge and curiosity had already been planted. Muslims embarked on a journey filled of discoveries that were too grand to be kept under a bushel. The advancements they made instantly took off and cultivated the development of topics like: arithmetic, medicine and even science. (Hossain, K. I. (2013). Proficiency and knowledge rapidly grew in the area of the study of science. Proof of this occurring in history can be found through the accomplishments of the well-known doctor of medicine Avicenna. He is recognized as the finest medical doctor within that time period. (Heath, P. (1992). The title given to him was not an overstatement; Avicenna prepared the way for future medical innovations. He didnt simply just hold all of his knowledge to himself or believe that his title as a medical doctor was enough. Avicenna developed a sense of courage and wrote The Cannon, center around his medical findings. (Heath, P. (1992) He gave the development of science a gift that would change the world. Science becomes credible through an individuals ability to retest and arrive at the same conclusion. Ibn Al-Haytham introduced a new concept that would make ideas created to be more credible. He used the scientific method that is now widely known, and applied in research of today. (Heath, P. (1992).ÂÂ   Historical data written on Ibn Al-Haytham recognize him to be an actual scientist. All the work he did was cautiously crafted and tested in order to refrain from making unnecessary mistakes. Above all efforts on behalf of the Christian Church, the discoveries and progress made by Muslims could not be tamed. The Christian church once again got the opportunity of a lifetime to get a hold of the early literature and discoveries. However time and time again they became undeceive of how to react and implement the ideas within the church beliefs. (McGrath,. (2006). The church found the necessity to make appropriate modifications to philosophy in order to remove its un-holiness. The Churches ultimate goal was to maintain their stance that revolved around power above all other beliefs. As opposed to Muslims who had the desire and intelligence that unleashed science and criticism once again. It wasnt until Thomas Aquinas tested the Christian church that gave way for a new era to be created and soon rise up. He analyzed all angles that involved faith and science based on the concept of logic.( Hergenhahn, Henley (2014)ÂÂ   Unlike other Christians Aquinas viewed the ideas of faith and science differently. After all his investigation he came to the conclusion that science and faith have the ability to be observed independently.( Hergenhahn, Henley (2014)ÂÂ   Challenging the set church views caused turmoil, but proved that there is possibility Christianity had it wrong all along. Although Aquinas challenged the church, the meaning of faith was not diminished. The ideas of Aquinas created a critical moment in history for the Christian church. However, it took the works of William of Occam to change and end the powerful supremacy of the Christian church ( Hergenhahn, Henley (2014). William of Occam didnt discredit the work of Aquinas rather he recognized it to be accurate. The realm of precision in understanding all the different information can only originate from an individuals sensory experienceÂÂ   (Hergenhahn, Henley (2014) The idea of logic is more than just a thought process it is an essential instrument in better understanding the world. At last, science could continue to thrive outside of the parameters of the church. All of the scientific changes that occurred throughout the Middle Ages (Dark Ages) gave way from the development of psychology today. Reading about the remarkable scientific journey of history, leaves society with anticipation to see it continually grow for future generations to come. Nowadays, certain religious denominations have slightly been modified their beliefs but attempted to maintain their original faith. Regardless of all the historical turning points, its helped pave the way for us to currently have the separation of church and state. It is the possibility for an individual to be both a religious person, and a scientist that permits the growth of psychology. References McGrath, J. C. (2006). Post-traumatic growth and the origins of early Christianity. Mental Health, Religion Culture, 9(3), 291-306. doi:10.1080/13694670600615532 Hergenhahn, B. R., Henley, T. B. (2014). An introduction to the history of psychology. California: Wadsworth. Miller, J. W. (2004). Jesus: A Psychological and Historical Portrait. In J. H. Ellens, W. G. Rollins, J. H. Ellens, W. G. Rollins (Eds.) , Psychology and the Bible: A new way to read the scriptures, Vol 4, From Christ to Jesus (pp. 71-88). Westport, CT, US: Praeger Publishers/Greenwood Publishing Group. Bosanquet, B. (1892). Alexandrian and Greco-Roman culture to the reign of Constantine the Great. In , A history of aesthetic (pp. 77-119). New York, NY, US: Swan Sonnenschein Co. doi:10.1037/10826-005 Cook, W. S. (2012). Saint augustine and the spread of christianity. Western Journal of Black Studies, 36(3), 220-227. Retrieved from http://summit.csuci.edu:2048/login?url=http://search.proquest.com.summit.csuci.edu:2048/docview/1346355387?accountid=7284 Henley, T. B., Thorne, B. M. (2005). The Lost Millennium: Psychology During the Middle Ages. The Psychological Record, 55(1), 103-113. Hossain, K. I. (2013). Understanding islam in the U.S. classroom: A guide for elementary school teachers. Multicultural Education, 20(2), 49-52. Retrieved from http://summit.csuci.edu:2048/login?url=http://search.proquest.com.summit.csuci.edu:2048/docview/1496075832?accountid=7284 Heath, P. (1992). Allegory and Philosophy in Avicenna (Ibn Sina): With a Translation of the Book of the Prophet Muhammads Ascent to Heaven. University of Pennsylvania Press. Retrieved from http://www.jstor.org/stable/j.ctt3fhz90 Mora, G. (1978). Mind-body concepts in the Middle Ages: I. The classical background and its merging with the Judeo-Christian tradition in the early Middle Ages. Journal Of The History Of The Behavioral Sciences, 14(4), 344-361. doi:10.1002/1520-6696(197810)14:43.0.CO;2-H Shoemaker, L. A. (2011). BECAUSE THERE WERE SO MANY OF THEM! MINORITY STATUS IN THE MIDDLE AGES. Encounter, 72(1), 103-112. Retrieved from http://summit.csuci.edu:2048/login?url=http://search.proquest.com.summit.csuci.edu:2048/docview/874991128?accountid=7284 Lay, R. (2006). Educating people of faith, exploring the history of jewish and christian communities. Christian Education Journal, 3(2), 421-425. Retrieved from http://summit.csuci.edu:2048/login?url=http://search.proquest.com.summit.csuci.edu:2048/docview/205415537?accountid=7284 Simonson, P. (2003). Assembly, rhetoric, and widespread community: Mass communication in Paul of Tarsus. Journal Of Media And Religion, 2(3), 165-182. doi:10.1207/S15328415JMR0203_03 THE TRIUMPH OF CHRISTIANITY. (2011). Kirkus Reviews, Lxxix(20) Retrieved from http://summit.csuci.edu:2048/login?url=http://search.proquest.com.summit.csuci.edu:2048/docview/913387439?a4ccountid=7284 Talbert, E. L. (1938). Saint Augustine sociologically viewed. Character Personality; A Quarterly For Psychodiagnostic Allied Studies, 763-67. doi:10.1111/j.1467-6494.1938.tb02272.x

Product Marketing Element in the Luxury Car Industry

Product Marketing Element in the Luxury Car Industry Preface This essay discusses the role of product (a marketing element) in the luxury car industry. Various frameworks of strategic marketing management are reviewed and applied to the context of the luxury car industry. The essay argues that product decisions should not be done in isolation, as they are rather complex concepts that transcends the physical products itself, so a comprehensive approach is necessary during the strategic marketing process. Many of the business functions, including but not limited to marketing, have received strategic relevance in contemporary business discussions (Olson et al. 2005). This means that marketing is viewed (i.e. strategic marketing) as a strategically important component in business decisions in order to better reach and satisfy customers and to improve organisational performance (e.g. productivity and profit). Therefore, marketing should not be considered as a distinct business function that is only involved in promoting the product and sensing customer needs (Caru, 2008). In reality, strategic marketing closely collaborates with other functions to effectively differentiate from competing firms in a particular market by answering three rudimentary questions, which are where, and how the organisation should compete. This means that if strategic marketing is applied, it is well probable that strategic planning will have a close and an intensive dialogue with the marketing department (Smith et al. 1999). This essay intends to critically analyse the role of the product marketing mix in the luxury car industry. The reason why the product marketing mix was chosen is that this element plays an elevated role for those industries where there is a physical product sold (Trott, 2011). This does not mean that in other more service orientated industries (such as the banking and financial sector) the product mix have a lower role, however, marketing managers may want to focus more on other elements of the marketing mix to deliver an enhanced customer experience. Generally speaking, the key criterion for product is that it must satisfy existing or emerging customer needs in competitive markets, so organisations must place an extra emphasis on communicating why their products are superior to that of their competitors (Grà ¶nroos, 1997). This could be particularly true in the luxury car market industry where the competition between existing brands could be intensive. Short overview of the industry and its trends First and foremost, a key distinctive factor of the luxury car market is that its performance (i.e. sales volume) is less affected by changes in the macro environment (Bordley, 1993). The recent financial crisis severely hit the car manufacturing industry, however, the demand fluctuation in emerging markets was offset by a growing desire for luxury cars in emerging markets, such as China and the Middle East (Rapoza, 2014). The luxury car market is dominated by three brands, which are Mercedes Benz, BMW and Audi, altogether controlling the majority of the sales in this sector (Behrmann, 2016). The industry is expected to grow in the future, however, manufacturers and resellers must ensure that they closely follow developments in their external environment. The aforementioned brands are expected to maintain their market leading position, however, many other brands (such as Vauxhall) are also trying to enter the luxury market, mainly through by changing their product mix (i.e. the use o f premium materials in the interior or including such design features (e.g. large diameter wheels) that used to be the hallmark of luxury car products (Morton, 2013). The relative importance of the product mix in the luxury car industry It is widely understood that organisations must first carry out an internal analysis if they are pursuing strategic marketing and if they want to ensure that their products will be successful in their selected market(s) (in this case the luxury car industry) (Stevens et al. 1993). According to the 5C framework, organisations should analyse their customers need, their resources to produce and distribute a particular product, their industry context, competitors strategy, performance and whether or not forming strategic alliances could be a rational choice (Kaynak, 2005). To give relevant examples to the luxury car industry, the following assumptions regarding the 5C model could be taken: exiting and unsatisfied consumer needs (need for safety, prestige, luxury feeling without compromising the automobiles functionality); company resources: does the organisation have access to luxury suppliers or does it possess the necessary skills and expertise to manufacture luxury goods in house (e.g. high performance engines for Mercedes Benz AMG performance line cars); context: the products must follow changes in the external environment (e.g. growing interest towards electric cars or other miscellanies changes); competitors: identification of competing firms and benchmarking against them to develop a differentiated product; collaborations: is there any opportunities to form strategic alliances with suppliers? Many luxury cars openly associate themselves with other brands (e.g. Brembo). Once an organisation has assessed the above mentioned constraints (and preferably devised strategies to overcome these), the constraints must be linked with the marketing mix. Although this paper solely focuses on the role of product in the marketing mix, it must not be forgotten that strategic marketing may only contribute to organisational success if an integrated approach is adopted (Keller, 2001). The STP process (segmentation, targeting, positioning) is also a critical part of this holistic methodology, so product decisions must also be consistent with the selected market(s)s needs. Therefore, achieving business success is done through the development of a close with between the product, the customer and the marketing (Mohr et al. 2009). As such, a luxury car must have those product attributes which are sought after by the luxury car customer and the external communication strategy (i.e. the marketing communication) should clearly set out a product that is highly valued by poten tial customers (Martin, 1998). The product levels in the luxury car industry Despite the fact that the author of this paper previously argued that products are often perceived to be physical items, the theory of product levels illustrate that successful organisations must address all layers of the of product level diagram (Kotler et al. 2016). These levels are hierarchical, so the suggested holistic approach is also recommended for product management in order to ensure that customers are provided with a consistent product experience, given that each level closely reflects the target markets (luxury car buyers) expectations. The core product (even if it name suggests otherwise) is an intangible element of the product. It essentially entails the realisable benefits from the product use. In general terms, people purchase cars to facilitate their transportation from point A to point B, as other alternative modes of transportation (e.g. bus, taxi, walking à ¢Ã¢â€š ¬Ã‚ ¦ etc.) might not satisfy customer needs. The basic transportation need is overly generic for luxury car manufacturers, so understanding the psychology behind purchasing a good that well exceeds realistic customer needs is of paramount importance (Shukla, 2012). Luxury cars are seldom purchased for their convenience other car makers could perfectly satisfy transportation needs too, so there has to be another rationale behind a high value purchase. Although this paper is too short to enlist the possible psychological factors influencing luxury car purchases, it is realistic to assume that these decisions are overly driven by emotions (Kapferer , 1998). People driving luxury cars intend to communicate their status or they want to leverage on state-of-the art technology and safety features that somewhat counterbalance the irrational choice of luxury cars. Correspondingly, luxury car manufacturers must convince prospective buyers of the presence of these attributes, and seemingly the three market leading brands are succeeding. BMW, Audi and Mercedes Benz are recognised as status brands and their technological advancement and safety features are well above the industrys standards. In essence, this is the first step that customers examine before they actually visit a luxury car saloon to discuss further details of the product with a sales associate. The next product level is more tangible in its nature, as it encompasses the actual product (the actual car model, e.g. BMW X5, S-Klasse or S6) and its visual aspects (such as colour, style, quality, chassis contourà ¢Ã¢â€š ¬Ã‚ ¦ etc.) (Kotler et al. 2016).   Even though it is hard to separate this level from the actual product, it is important to emphasise that the core and the actual product must complement each other, so if a luxury car is designed to offer buyers a status symbol, this should be reflected in the cars physical appearance and certainly in other parts of the marketing mix (e.g. price, place, people) to maintain consistency. Whilst it is tempting to categorise goods into either services are products, there is often a continuum between the two polar ends of the spectrum, so luxury car manufacturers should also focus on the augmented product level (Zimmerman and Blythe, 2013). The augmented product level is mostly composed of service elements, such as after sale warranties, the delivery of the luxury car, maintenance services, financing and a quality customer care to address any customer concerns before, during and after the purchase. The concept of product level shows that the physical product is often just a fraction of the product marketing mix, as successful sellers must address each level in their product management. As it was previously suggested, a concerted approach to marketing is necessary, so luxury car manufacturers must warrant that other components of their marketing strategy (e.g. other elements of the marketing mix) are consistent with their product decisions (Kotler et al. 2016). If these recommendations are adhered to, organisations are able to establish product leadership, which is essential to maintain anticipation and excitement towards the products and to increase the number of new and existing customers (Cooper, 2005). This must be accompanied by a continuous product innovation (instead of just adding variety to products without any value or inspiration) so that luxury cars superiority is maintained. Product Assortment Product Width, Length and Depth A final consideration for product management in the luxury car market is product assortment. Product assortment entails all products that the seller offers for consumers (Thompson, 2000). Product width refers to the number of different product lines a manufacturer carries (e.g. high performance hatchbacks, Sport Utility Vehicles (SUVs), sedans, minibusesà ¢Ã¢â€š ¬Ã‚ ¦ etc.); product length measures the number of product variants within one category (e.g. optional car features, such as GPS or blind spot monitorà ¢Ã¢â€š ¬Ã‚ ¦ etc.), while product depth shows the total number of variants available at a particular manufacturer. Serving all segments is seldom possible, so organisations must carefully analyse potential customer segments to target, while also maintaining the financial interest of shareholders (Crane and Northeastern, 2012). The luxury car industry (or a matter of fact, the luxury good sector in general) could be considered to be in a highly specific market, opportunities in increasing product width is not always possible. For example, as introduced during lectures, Dyson manufactures vacuum cleaners, air treatment equipment and hand dryers, which are seemingly completely different products, nevertheless exiting resources could satisfy production needs for all products and there are definitely cross selling opportunities (i.e. commercial vacuum cleaner buyers might also be interested in air treatment equipment). In case of the luxury car industry, such synergies could be more difficult to attain, since the deployment of capacities for different product lines could be difficult, although Mercede s has successfully diversified into the heavy truck industry seemingly without compromising its luxury perception in its consumer market. Product length assortment consideration is more common in the luxury car industry, as within the passenger car product category, a high number of variants has been developed (Kotler et al. 2016). As previously mentioned, luxury cars come in a variety of forms, satisfying varying customer needs. While this product decision satisfies customer needs, it is also a kind of product diversification that helps luxury car manufacturers to shelter themselves from economic cycles conceivably during the economic recession, large luxury cars were sold in lower volume, yet a cheaper model variant remained affordable to the target without compromising on quality. To conclude, the essay demonstrated the role of the product marketing element in the luxury car industry. It was gradually explored why careful product considerations are necessary in order to ensure a consistency in an organisations marketing strategy and marketing process. It was also highlighted that thinking of products as physical items is not advisable to fully understand what a product is instead, as the theory of product levels has shown, products must provide a holistic consumer experience in the luxury car industry. References Behrmann, E. (2016) Mercedes on pace to win 2016 global sales crown from BMW. Available at: http://www.autonews.com/article/20160811/RETAIL01/160819974/mercedes-on-pace-to-win-2016-global-sales-crown-from-bmw (Accessed: 15 January 2017). Bordley, R. F. (1993) Estimating automotive Elasticities from segment Elasticities and First choice/Second choice data, The Review of Economics and Statistics. 75(3), p455. Carà ¹, A. (2008) Strategic market creation: A new perspective on marketing and innovation management. Chichester, United Kingdom: John Wiley Sons. Cooper, R. G. (2004) Product leadership: Pathways to profitable innovation. New York, NY: Basic Books. Crane, F. G. and Northeastern (2012) Marketing for entrepreneurs: Concepts and applications for new ventures. London: SAGE Publications. Grà ¶nroos, C. (1997) Valueà ¢Ã¢â€š ¬Ã‚ driven relational marketing: From products to resources and competencies, Journal of Marketing Management. 13(5), pp.407-419. Kapferer, J.-N. (1998) Why are we seduced by luxury brands?, Journal of Brand Management. 6(1), pp.44-49. Kaynak, E. (2005) Marketing issues in western Europe: Changes and developments. New York, NY, United States: International Business. Keller, K. (2001) Mastering the marketing communications mix: Micro and Macro perspectives on integrated marketing communication programs, Journal of Marketing Management. 17(7-8), pp.819-847. Kotler, P., Keller, K. L. and Brady, M. (2016) Marketing management. Harlow, United Kingdom: Pearson Education. Martin, C. L. (1998) Relationship marketing: A highà ¢Ã¢â€š ¬Ã‚ involvement product attribute approach, Journal of Product Brand Management. 7(1), pp.6-26. Mohr, J. J., Sengupta, S. and Slater, S. (2009) Marketing of high-technology products and innovations. Boston, MA, United States: Prentice Hall. Morton, R. (2013) Insignia: Vauxhalls luxury company car. Available at: https://www.businesscarmanager.co.uk/insignia-vauxhalls-hidden-luxury-company-car/ (Accessed: 15 January 2017). Olson, E. M., Slater, S. F. and Hult, G. T. M. (2005) The performance implications of fit among business strategy, marketing organization structure, and strategic behavior, Journal of Marketing. 69(3), pp.49-65. Rapoza, K. (2014) Emerging markets to drive automotive comeback. Forbes. Available at: http://www.forbes.com/sites/kenrapoza/2014/09/01/emerging-markets-to-drive-automotive-comeback/ (Accessed: 15 January 2017). Shukla, P. (2012) The influence of value perceptions on luxury purchase intentions in developed and emerging markets, International Marketing Review. 29(6), pp.574-596. Smith, P. R., Berry, C., Pulford, A. and Baxter, M. (1999) Strategic marketing communications: New ways to build and integrate communications. London: Kogan Page. Stevens, R. E., Sherwood, P. K., Dunn, P. and Winston, W. (1993) Market analysis: Assessing your business opportunities. New York: Haworth Press. Thompson (2000) Strategic Management. New York, NY, United States: McGraw-Hill Education. Trott, P. (2011) Innovation management and new product development (5th edition). Harlow, England: Financial Times/Prentice Hall. Zimmerman, A. and Blythe, J. (2013) Business to business marketing management: A global perspective. London: Taylor Francis.

Stereo Types Essay -- essays research papers

Stereotypes â€Å"What do you expect form a blonde?† â€Å" A woman’s place is in the kitchen†, â€Å" Look at the jewelry he’s wearing, he’s probably a drug dealer† How many times have we heard statements such as these? It is such statements along with numerous others, which have caused our society to isolate and stereotype every individual based on past or previous experiences. To categorize individuals or a group according to an oversimplified standardized image or idea is to stereotype. When we stereotype, it affects our ability to understand and accept individuals and various groups of people for who they are. Women, Police Officers and various ethnic groups are among many who are stereotyped. In the early 1800’s, women were recognized as â€Å"homemakers†. However, as times changed they began to feel the need to become independent. As a result, women are now frequently stereotyped more than ever, especially in the business environment. Men are accustomed to women acquiring positions that require a â€Å"feminine touch† such as, nurses, secretaries, school teachers or other clerical positions. Therefore, when a woman acquires a position that puts her in higher authority, such as a role as a Vice President or CEO of a company, she is instantly stereotyped as feeling the need to be dominant. Women are also stereotyped by what they wear. For example, if a woman is wearing an outfit that is tight fitting or wearing a mini skirt, she is misconstrued as being too promiscuous.   Ã‚  Ã‚  &n...

The Urban Legend of Bloody Mary Essay -- Urban Legends Ghost Stories

Bloody Mary Version 3 The story of Bloody Mary is told in different versions all around the world has been included in nine different movies (three in the past two years) (The Internet Movie Database). This particular version of the popular urban legend of Bloody Mary originates locally from North Potomac, Maryland. The storyteller is a female 19-year-old Caucasian sophomore student, currently studying psychology at the University. The story was collected in the spring on the University campus. After dinner, in a one-on-one environment, she began the story of an urban legend from her childhood. I remember this from back in second grade. It scared me so much. It was Friday the 13th. Back in elementary school, we always lined up in classes on the blacktop before school. This morning, a classmate told me about a girl that had been buried alive on Friday the 13th because her stepmother hated her and wanted her dead. Then she told me, as if it was completely true, that if I went home that night and turned around three times in front of the mirror while chanting, ‘Bloody Mary,’ her ghost would appear in it and if I looked into her eyes I would turn to stone. [Me:] Do you remember who told you this story or where the story happened? [Storyteller:] I don’t really remember. I do remember that when I went home that night, I made my mom cover my mirror with a towel before I agreed to go to bed. [Me:] So you never actually tested it out? [Storyteller:] No way. The tale of Bloody Mary seems to be a popular urban legend, according to researched sources, and its variations can be categorized into two groups: a set of simple instructions and those that tell the actual legend of the ghost. Most of the variatio... ...rite of passage to adulthood by overcoming their fears and anxieties. For those too young and immature to attempt this â€Å"dangerous† ritual, such as the storyteller at the age when she was told the urban legend, this urban legend serves as a point in their maturity when their desire to overcome their fears actually overcomes their fears. This urban legend serves as an important marker in the phase of adolescent life and their process towards maturity. Works Cited "Bloody Mary." No date. Urban Legends & Superstitions. 8 Apr. 2006 http://urbanlegendsonline.com/mirrors/bloodymary.html. IMDb Search. 2006. The Internet Movie Database. 9 Apr. 2006 http://www.imdb.com/find?s=all&q=bloody+mary. Mikkelson, Barbara and David. "Bloody Mary." Urban Legends Reference Pages. 27 Oct. 2005. Snopes.com. 8 Apr. 2006 http://www.snopes.com/horrors/ghosts/bloodymary.asp. The Urban Legend of Bloody Mary Essay -- Urban Legends Ghost Stories Bloody Mary Version 3 The story of Bloody Mary is told in different versions all around the world has been included in nine different movies (three in the past two years) (The Internet Movie Database). This particular version of the popular urban legend of Bloody Mary originates locally from North Potomac, Maryland. The storyteller is a female 19-year-old Caucasian sophomore student, currently studying psychology at the University. The story was collected in the spring on the University campus. After dinner, in a one-on-one environment, she began the story of an urban legend from her childhood. I remember this from back in second grade. It scared me so much. It was Friday the 13th. Back in elementary school, we always lined up in classes on the blacktop before school. This morning, a classmate told me about a girl that had been buried alive on Friday the 13th because her stepmother hated her and wanted her dead. Then she told me, as if it was completely true, that if I went home that night and turned around three times in front of the mirror while chanting, ‘Bloody Mary,’ her ghost would appear in it and if I looked into her eyes I would turn to stone. [Me:] Do you remember who told you this story or where the story happened? [Storyteller:] I don’t really remember. I do remember that when I went home that night, I made my mom cover my mirror with a towel before I agreed to go to bed. [Me:] So you never actually tested it out? [Storyteller:] No way. The tale of Bloody Mary seems to be a popular urban legend, according to researched sources, and its variations can be categorized into two groups: a set of simple instructions and those that tell the actual legend of the ghost. Most of the variatio... ...rite of passage to adulthood by overcoming their fears and anxieties. For those too young and immature to attempt this â€Å"dangerous† ritual, such as the storyteller at the age when she was told the urban legend, this urban legend serves as a point in their maturity when their desire to overcome their fears actually overcomes their fears. This urban legend serves as an important marker in the phase of adolescent life and their process towards maturity. Works Cited "Bloody Mary." No date. Urban Legends & Superstitions. 8 Apr. 2006 http://urbanlegendsonline.com/mirrors/bloodymary.html. IMDb Search. 2006. The Internet Movie Database. 9 Apr. 2006 http://www.imdb.com/find?s=all&q=bloody+mary. Mikkelson, Barbara and David. "Bloody Mary." Urban Legends Reference Pages. 27 Oct. 2005. Snopes.com. 8 Apr. 2006 http://www.snopes.com/horrors/ghosts/bloodymary.asp.

Chemistry revision notes Essay

The oxidation state or oxidation number, is a value assigned to a chemical species which represents its actual or nominal electrical charge. The oxidation number in a free or uncombined element is zero. This means that, metallic magnesium has an oxidation number of zero, and chlorine in Cl2 form has an oxidation state of zero. For simple ionic compounds, the oxidation state of the single atom ions is simply the charge on the ions. In most compounds the oxidation number for hydrogen is +1 and for oxygen is -2. The exceptions include the hydrides (the oxidation state is -1) and the peroxides (the oxidation state for oxygen is -1). In the compounds, halides usually have the oxidation number -1. The sum of all the oxidation numbers in a compound have to be equal to zero. The sum of all the oxidation states in a complex ion is the same as the charge on the ion. Semiconductors A covalent element such as silicon or germanium which has a higher conductivity than that of a typical non-metal but a much lower conductivity than that of a metal is described as a semiconductor. Semiconductors are also referred to as metalloids and they occur at the division between metals and non-metals in the Periodic Table. Key facts : 1. The electrical conductivity of semiconductors increases with increasing temperature. 2: Doping pure crystals of silicon or germanium with certain other elements produces 2 types of semiconductors: n- type and p-type semiconductors. The addition of small quantities of certain substances to pure silicon greatly enhance its conductivity and makes possible the construction of electronic devices. This controlled addition of impurities is called ‘doping’. 1. doping pure silicon with phosphorus or arsenic (group 5 elements) these elements have 5 valence electrons, a few of the silicon atoms are replaced by P, As atoms — 1 electron is left over after the 4 bonds have been formed. The extra electron is free to conduct an electric current and the phosphorus-doped silicon becomes a conductor called n-type. B. doping with boron or aluminium (group 3 elements). By doping with an element having 3 valence electrons some of the silicon atoms are replaced by boron atoms, but because each boron has only 3 electrons, one of the four bonds to each boron atom has only 1 electron in it. We can think of this as a vacancy or hole in the bonding orbital. An electron from a neighbouring atom can move in to occupy this vacancy. As a result of this movement this type of conductor is called p-type. Superconductors 1. Superconductors are a special class of materials that have zero electrical resistance at temperatures near absolute zero. 2. Achieving temperatures near absolute zero is difficult and costly so application of superconduction at these temperatures is impractical. 3. Recently superconductors have been discovered which have zero resistance up to temperatures above the boiling point of liquid nitrogen- temperatures which are less costly to attain. 4. Superconductors may have a future applications in power transmission and electrically powered forms of transport.

Joline Godfrey and the Polaroid Corporation Essay

Executive Summary The critical problems Polaroid faced in the â€Å"Joline Godfrey and the Polaroid Corporation (A)† case are the lack of structures to support innovations and the absence of mechanisms to develop talents. Polaroid’s business revolved around a single product category, which had been under the threat of emerging technologies. The company had retrenched to a narrow focus on profit through cost-cutting and short-term sales promotions instead of business innovations for strategic repositioning. The company’s engineering orientation and respect for â€Å"rising-through-the-ranks† made it difficult for innovative endeavors and talents from a different background (particularly females) to bring about strategic changes. The organizational deficiencies at Polaroid manifested themselves through a series of unorthodox choices and manoeuvres of Joline Godfrey and her mentor Jerry Sudbey, which tried to circumvent internal limitations to obtain financial and human resour ces for the exploration of a strategic alternative. With limited trust and regards for formal processes, Joline turned her Odysseum project into a â€Å"private experiment† and failed to compromise tactically with key corporate stakeholders to garner support and legitimacy. The project gradually lost its direction and internal support and the failed initiative cumulated in Joline’s derailment as an agent of change and a young talent with promising creativity. To prevent failures like Joline and her Odysseum project from repeating themselves, we recommend from Polaroid’s organizational perspective to: 1)Introduce a project management office to provide guidelines, assess viability, prioritize resources and establish milestones and deliverables to materialize innovative ideas; 2)Introduce a mentorship program to provide high potential staff with structured training, line exposure, project exposure and strategic guidance for them to flourish. The Problems and How They Arose The critical problems Polaroid faced in the â€Å"Joline Godfrey and the Polaroid Corporation (A)† case are the lack of structures to support innovations and the absence of mechanisms to develop talents.  Polaroid’s business revolved around a single product category, which had been under the threat of emerging technologies. After the retirement of its founder, the company had retrenched to a narrow focus on profit through cost-cutting and short-term sales promotions instead of business innovations for strategic repositioning. The company’s engineering orientation and respect for â€Å"rising-through-the-ranks† had built a collection of like-minds which reinforced this lack of openness, making it difficult for innovative endeavors and talents from a different background (particularly females) to bring about strategic changes. The Negative Consequences The organizational deficiencies at Polaroid manifested themselves through an unorthodox mentor-apprentice relationship between Jerry Sudbey and Joline Godfrey. In an attempt to explore a strategic alternative to cope with external changes, they took a series of choices and manoeuvres that circumvented Polaroid’s internal limitations. Joline’s Odysseum project took on a â€Å"private experiment† flavour and gradually lost its direction and support from Polaroid’s corporate structure. To Polaroid, the failure of the Odysseum initiative not only cumulated in the derailment of Joline as a young talent with promising creativity, but also spelled an opportunity missed perhaps for a critical corporate change. What Went Wrong? While Polaroid’s senior management claimed to embrace innovation, they did not â€Å"walk the talk†. As much as Jerry saw the need for Polaroid to evolve with its environment through Joline’s Odysseum project, the initiative lived on a patchwork budget. Financial support needed to be solicited from different functions, most of which through personal relationships rather than formal authority and endorsement. The project team had been assembled from volunteers who worked during private hours. Without stand-alone budget and resources, Joline’s drive for innovation faced tremendous pressure and took a hit in times of cost-cutting. The strategic instinct and personal rapport that Jerry had with peers and top management could only carry the initiative through a short distance, but not to the end where a fundamental change in the way Polaroid does business might have come about. Joline’s career at Polaroid had revolved around ad-hoc projects initiated by senior management (e.g. corporate downsizing  and the Spetra launch). Through these highly unstructured opportunities, Joline had developed a knack for thinking out-of-the-box and taking on challenges at her own initiative. Joline was creative, energetic and highly driven. She had the charisma not only to attract followers but also elicit the best out of them. However, without well-structured training and guidance from Polaroid’s hierarchy, Joline remained a â€Å"dreamer† with no hand-on experience in line functions that are essential for creditability and respect in Polaroid’s conservative culture. With few opportunities to work through and appreciate the formal structures and processes in Polaroid, she had developed a tendency to go her own way, unimpeded and even to a degree of stubbornness that she simply refused to compromise tactically with key corporate stakeholders (e.g. the marketing department) to garner support and legitimacy for her Odysseum project (see Exhibit 1). What Can Be Done to Avoid a Repeat? While it may be convenient to pin the failure of Odysseum, the mentor-apprentice relationship, and Joline’s derailment on the personal ineffectiveness of herself and Jerry, it would be far more meaningful rather for Polaroid to address innovation and executive development from an organizational perspective (see Exhibit 2). Firstly, we suggest the introduction of a project management office (PMO) to consolidate, support and control innovative endeavors. Individuals and teams are encouraged to formulate ideas into structured proposals with clear objectives, benefit and cost assessments, milestones, deliverables and adoption and cut-loss thresholds. The PMO will evaluate the proposals in terms of strategic fit, potential impacts and viability, prioritize the chosen ones, and procure resources and support for their incubation. The PMO will take projects with promising interim results to line departments for critique and validation, then formalize them as corporate initiatives and monitor their implementation progress. The cost of a PMO would likely be a couple of executives with good knowledge of organizational structure and business and financial processes to keep new ideas moving along. The key benefits of a PMO are the pronounced commitment to and structural support for intrapreneurship, which would foster innovation while keeping initiatives practical and realistic to yield profits for the organization over both  short and long terms. Secondly, to protect talented but inexperienced executives from failing through derailment cracks, we recommend the establishment of a training and mentorship program. Staff with potentials will each be assigned to a mentor from senior management, who will provide strategic guidance and help the staff develop key networks. The mentorship will be coupled with short-to-medium term assignments to business and functional lines to help the staff acquire hard-skills conforming to company standards and values. This balance of top-down and bottom-up approaches will help the staff understand business processes from strategic planning through to procedural execution. Cost of the program will likely be extra time spent by senior managers (as mentors) and line managers (as trainers). But rewards will be long-term and plentiful – it will help the organization establish talent pipelines and solidify succession plans, which will enhance its long-term sustainability. 1. The market (external environment) is changing – evolving from film to electronic photography. 2. Sudbey as a corporate leader had a vision for Polaroid to reposition to a service orientation. 3. Project Odysseum was carried out mostly through informal structures and lost track in the end. 4. Polaroid lacked the formal structures to support innovation (e.g. financing, human resources, strategic guidance, etc.). 5. Changes are needed in formal structures  (introduction of Project Management Office and Mentorship Program). 6. The new formal structures would trigger changes in how different components of the organizational architecture interact with each other (e.g. leadership involvement, work process for incubation of innovative ideas, etc.). 7. Polaroid would benefit as an organization and its staff would have venues to materialize their innovative ideas and develop skills to evolve into competent executives.

Pest Analysis for market occupying Essay

Pest analysis: The following pest analysis has been created for three markets separately. Pest analysis stands for political, economic, socio-cultural and technological environment. Use of the pest analysis guides our company to work according to the changes taking place in these categories. Moreover good use of the analysis assist the company to avoid taking action that is condemned to failure from the outset, for reason beyond its control. The following is a pest analysis created for the market occupying Dubai and London. Socio-cultural: There is vast cultural difference in regard to locals in these countries. Both the countries’ population consists of various other nationalities. Dubai and London has tolerance of other religions and culture. Population density: London (12,450/sq mi (4,807/km2), Dubai 408.18/km2 (1,057/sq mi). Political: Legal and regulatory bodies: Both the countries share strict aviation based regulation and laws. Regulatory body for London: CAA (civil aviation authority) Regulatory body for Dubai: DCAA (Dubai Civil aviation Authority) There is no such political conflict in this market, which makes business between these two countries quite versatile. Market: Dubai and London Economical: London: Gross Domestic Product (GDP) increased 0.8 per cent Dubai: finance official predicts the UAE economy will top US$272 billion (S$361 billion)- 2010 Foreign exchange market: Pound sterling- 12.9% (daily share). London’s largest industry is finance. Tourism is one of London’s prime industries. Dubai is also an international financial centre and has been ranked 37th. Technological: Dubai’s industry growth had given way for technological advancement. Use of  technology has increased: London based companies in Dubai. London has various companies advising on the use of new technologies to other companies. Airlines based in Dubai use advanced technology to operate their businesses in London and Hong Kong. Pest analysis occupying the market in Dubai and Hong Kong: Socio-cultural: Hong Kong: the culture is a mix of the Chinese roots with influences from its time as a British colony. Dubai: Dubai is a highly cosmopolitan society with a diverse and vibrant culture. Honk Kong Population density: 6480/km2 16,576/sq mi. Dubai 408.18/km2 (1,057/sq mi). Dubai and Hong Kong has an established business link, which is an advantage to the aviation industry. Political: Legal and regulatory bodies: Dubai’s aviation regulatory body: DCAA (Dubai Civil aviation Authority), Hong Kong: Civil Aviation Administration of China. Government of Hong Kong: Non-sovereign partial democracy with unelected executive. Hong Kong continues to follow the English Common Law tradition established under British rule. Dubai and Hong Kong has no existing political conflicts. Market: Dubai and Hong Kong Economical: Hong Kong: an important centre for international finance and trade. Hong Kong dollar: 2.4% (daily share) Hong Kong GDP growth rate: economy is expected to grow 5 percent in 2010, may shrink 2 percent this year. Unemployment: 4.3% (July 2010). Main exports partners: China, US and Japan. Technological: Dubai’s industry growth has given way for technological advancement. The Innovation and Technology Commission (ITC) in Hong Kong supports applied  research and development (R&D) and technology transfer and application. Hong Kong has seen a rise in technological advancement which has contributed to economic and social development. Pest analysis for market occupying in London and Hong Kong: Socio-cultural: Hong Kong: the culture is a mix of the Chinese roots with influences from its time as a British colony. In terms of population, London is the 25th largest city. London is also home to sizeable Muslim, Hindu, Sikh, and Jewish communities. Social trend (London and Hong Kong): career oriented, working class, low level of death rate. Technological: The Innovation and Technology Commission (ITC) in Hong Kong supports applied research and development (R&D) and technology transfer and application. Hong Kong has seen a rise in technological advancement which has contributed to economic and social development. London has a vibrant and growing IT sector. The region boasts over 350 companies with approximately 8000 employees. Economical: The Hong Kong Stock Exchange is the 6th largest in the world. London is a major financial centre for international business and commerce. Public debt: London: 68.5% of GDP (2009 est.). Hong Kong: 14.5% of GDP (2008 est.) Labor force: Hong Kong: 3.64 million (2007 est.) London: provincial unemployment rate fell from 8.9% to 8.6%. (2010) Market: London and Hong Kong Political: Legal and regulatory bodies: Hong Kong: Civil Aviation Administration of China. London: CAA (civil aviation authority) Hong Kong follows a free trade policy and hence  maintains basically no barriers on trade. There are various laws and regulations implied on businesses being set up in London, even for trading as well.

Poetry Criticism Essay

Write a critical appreciation of the poem INCENDIARY by Vernon Scannell. You should comment on theme, diction, tone and structure. An incendiary is a bomb which sets things on fire, which gets across the idea that the boy was like a dangerous weapon, ready to explode at any time. This poem is about a boy who sets a farm on fire in hope that he receives the attention he has been longing for. In the first line, the poet describes the boy to have a face â€Å"like pallid cheese†. This simile is depicts the boy to look quite sick and weak. We immediately feel pity and realize that the boy is uncared for. The poet also describes the boy to have â€Å"burnt-out little eyes† implying that, with reference to fire, his eyes have died out showing that he has lost hope. The fire was huge, boiling and all-consuming, as implied in this quote: â€Å"As brazen fierce and huge, as red and gold and zany yellow. † This suggests that the fire was a multitude of colours- â€Å"red, gold and zany yellow†. It was also bold, savage and extremely big- â€Å"Brazen, fierce and huge†. The word zany also suggests it being, uncontrollable or wild. The poet shows the extent of damage caused by the fire through the quote â€Å"spoiled three thousand guineas† worth of crops. The fact that he uses â€Å"guineas† could imply that the poem was set some time ago. Scannell portrays the scene as frightening and very damaging: â€Å"Is frightening- as a fact and a metaphor†. He describes the flames as â€Å"flame-fanged tigers†. This is a metaphor in which the flames are compared to tigers; wild animals which are perceived as viscous and ferocious. These large flames are said to be â€Å"roaring hungrily†. The use of the word â€Å"hungrily† implies that the flames are consuming while the use of the word â€Å"roaring† is an onomatopoeia showing that the fire was loud. The reader no longer feels a sense of pity towards the boy because he has caused so much irreversible damage. The feeling of hostility is heightened through this quote: â€Å"And frightening too that one small boy should set the sky on fire and choke the stars†. This use of personification portrays the image of the large amount of smoke rising so high that it blocks out the stars. This could possibly be another indication of lost hope as the light of the stars is no longer visible. The poet once again tries to make us feel pity for the boy: â€Å"Such skinny limbs and such a little heart which would have been content with one small kiss had there been anyone to offer this†. This quote once again introduces the theme of neglect. His â€Å"skinny limbs† show that he is malnourished. The boy is longing for â€Å"one warm kiss† which gives the reader an idea of his motives. He is probably seeking attention, in an effort to be loved. The poem doesn’t have a particular rhyme scheme however rhyming couplets appear three times throughout the poem, one of them appearing at the end. Like this, the poet emphasises specific lines in which he may want to be particularly powerful. When a poem ends in this way after not having much rhyme throughout, it can make it more emotionally moving. Due to the lack of punctuation and the effect of the rhyming couplets that appear, the tone is quite fast which possibly indicates the short amount of time in which the farm caught fire. It may also create a lively atmosphere to bring the energy of the fire to life. In this poem, Scannell uses an exaggerated but possible example of what a child may do when he or she is uncared for. Through this he tries to show us the consequences and dangers of neglecting children and the desperate measures they may turn to.

Competing Visions Paper 2 Essay Example | Topics and Well Written Essays - 500 words

Competing Visions Paper 2 - Essay Example If Keene and O’Donnell’s argument are to be used in running the state, the state becomes an agent of oppression that perpetuate the interest of those who have over those who do not have. The state no longer becomes an instrument of justice but rather an institution of oppression that rules with tyranny. Such is not the function of the government. Government is supposed to rule everybody and everybody should have a stake and say in the government and not only those who have properties. Keene and O’Donnell’s argument are also impractical. Suppose for the sake of argument that we will only let those who bear the burden of the state to have a say in it. What are going to do with those who do not have property? Are we just going to ignore them? Marginalize them? They happen to consist a very significant portion of society. We all know today that if we marginalize a certain sector of society that they will eventually resent it. Thus, an unjust society as proposed by Keene and O’Donnell will just create a social volcano and make the society combustible as it breeds dissent among those who do not have a say. Eventually, a revolution or uprising will happen just like in any other society in history where the people eventually revolted against an oppressive state and the powers that be, including those who are privileged, are either deposed or harmed. Such policy also further the gaps between those who are propertied and those who are not. In the long run, society will no longer be sustainable because it does not seek to empower others to become propertied also that they may be able to share the burden of the state. In this kind of society that Keene and O’Donnell proposes, people’s station are static. Meaning, if you are poor, you will be poor all your life without any chance of improving your lot. So your kind multiplies while those who are propertied become greatly outnumbered. Until it becomes a point that those who

E-retailing Assignment Example | Topics and Well Written Essays - 3000 words

E-retailing - Assignment Example In 1997, Auto-by-Tel successfully sold their millionth car over the internet. As well, CommerceNet/Nielsen Media stated that they have attained more than 10 million people on the Web. According to Jupiter research the e-tailing has raised to $37 billion by 2002. Moreover, the e-tailing has also allowed the growth of e-tailware, software tools for producing online catalogs as well as dealing with business associates by performing e-tailing. In this scenario, a new movement is the price assessment sites that are able to rapidly compare prices from a number of dissimilar e-tailers as well as establish a connection between you and them (Schappell, 2000). This report will present a detailed analysis of a company that is specialized in e-retailing of business. This report will present a comprehensive analysis of some of main areas and aspects of the business’s e-retailing enhancement and establishment of more effective strategy for the potential management of business in a much better way. For this report I have chosen Maplin Electronics business. In this scenario, the main idea is about developing an expanded internet shopping capability for Maplin Electronics company website. Business Overview I have selected Maplin Electronics Corporation, which needs to improve its web based business and also create a better opportunity for the possible expansion in overall business and working arrangements. Maplin Electronics is one of the UK’s major corporate retailers of consumer electronics. Maplin Electronics business comprises a complete national network of 185 stores those are the main goldmine of valuable consumer technologies and gadgets. Maplin Electronics offers a variety of products including communication, cables, computing, components, music, home & car, power, TV & Satellite systems also Sat Navigational tools (Maplin Electronics2, 2011). In addition, Maplin Electronics is specialized in consumer electronics areas. Maplin Electronics is proud to present the most excellent and the majority informed customer recommendations on the high street. Additionally, the business encompasses a huge team of over 2,000 customer service support officers that facilitate thousands o f customers to make informed selections regarding technology purchases each and every day; from technology fans to the entire novices. Moreover, this business was initiated by two technology devotees in 1972 who were irritated by the lack of high-quality electronics products and components. Soon after the establishment of the business the Maplin Electronics rapidly turned out to be the experts’ preference, with a standing for the most excellent product variety and skills. In fact, Maplin Electronics Corporation has developed with high speed since launching over 30 years ago, its standing as the United Kingdom’s simply true experts in consumer electronics is yet at the heart of Maplin Electronics nowadays (Maplin Electronics2, 2011). Furthermore, Maplin Electronics Corporation allows its customers to buy products from more than 185 stores located in United Kingdom and Ireland. Maplin Electronics also allows its custom

Public Health and Social Care Essay Example | Topics and Well Written Essays - 3000 words

Public Health and Social Care - Essay Example This discussion stresses  health inequalities are the differences that exist in the health status between different socioeconomic groups. In most countries, differences in health are observed across the population. Variations in genetics and constitution ensure that there is a variation in the health of individuals. Age groups also play a key role in determining the prevalence of ill health. Older people tend to fall sick more often as compared to younger people due to the ageing process .According to the report findings obesity is a condition associated with being overweight and having a lot of body fat. This condition affects people across all ages and may be caused by either factors related to heredity and variation in human genetics or the lifestyle one chooses to live. Most cases of obesity in Hammersmith and Fulham are due to the kind of lifestyle. Most people living in the Borough are economically very stable, and this translates to the kind of lifestyle they live. According to National Obesity Observatory, six out of ten men, and five out of every ten women living in Hammersmith are either overweight or obese. The statistics further indicate that the prevalence of obesity among the adults increased from fifteen percent in 1993 to twenty-six percent in 2010. Sixty-seven percent of men and fifty-eight percent of women were overweight in 2010.   Children in the highest income quintiles have the least risk of suffering obesity while the proportion of obesity in children is highest in the lowest quintiles.

Can social psychology save humanity Discuss Essay

Can social psychology save humanity Discuss - Essay Example Myers also points how â€Å"materialism† and â€Å"consumerist culture† can never provide lasting peace for its pursuers. Myers asserts that material affluence can at best give a temporary surge of happiness. What would give lasting happiness are the following - loving close relationships, adherence to a religious faith, a positive outlook, a stress-free work environment, etc. In effect, a low consumption, non-materialistic way of life could fetch more happiness for the individual and the group. The theory is backed by plenty of statistic. Several surveys have shown that married people are happier than those who are single; more church-goers find inner harmony than non-believers; those involved in community activities find more satisfaction than the rest (Yang, Kleinman, et al., 2007). It is important to recognize the current prevalence of misery and distress across the globe. Statistics show that the financially well-off are only marginally happier than their poorer compatriots. It means that additional wealth that is not essential for survival provides disproportionately low value. The recent decades had seen an increase in the cases of depression and suicide. While societies are getting more affluent, the distribution of wealth remains highly uneven. For example, the gap between the rich and poorer sections of society is wider than ever before. The percentage of people living in poverty had not changed much. Life-threatening epidemics such as malaria and AIDS are rampant in the third world. Teenage suicide rates are at an all time high. Violent crimes have not abated despite legislation to curb them. A large chunk of humanity does not even have access to basic amenities like clean water, electricity and telephone facility. All of the above conditions paint a da rk and discouraging picture of the present human condition. But all is not lost.